hey there, i’m joelle!
but you can call me jo.
when i’m not scribbling down notes or one-liners, you can prooobably find me talking someone ear’s off about the latest thing i’m obsessing over or running home to say “i love you” just one. more. time to my first born — figaro james ballweg, my cat. (not a cat lady, an animal lady). i now actually have a human firstborn whom i love more, hi winsome bloom.
you’ll most likely hear me apologize for accidentally swearing …or intentionally doing so when done poetically (i am Irish after all). and you’ll definitely hear me at some point aggressively tell you how much i believe in you, and i do mean it with every fiber in me.
basically, if you haven’t figured it out already, i’m in the business of being + remaining human.
flaws and hopes and dreams and doubts and needs and all.
my biggest wish is that you feel safe enough to be human with me, too.
professionally, i’m a full-time conversion copy and content writer, which is really just a fancy way to say i help creative entrepreneurs find words that match their heart. however, i’ve been transitioning my work to more poetry + prose pieces for myself and small businesses. (more on that here.)
realistically, i’m dreaming of owning land with a flower farm and horses and blonde little babies where i can hold gatherings and space for women to find holistic healing through nature + creation.
aesthetically, i belong in a stone cabin with refurbished wood beams on the english country side but practically, i love small town usa and my mom too much to leave.
finally, i want you to know that you matter + i’m genuinely so happy you’re here. stick around, leave a comment, share your story, and don’t leave without letting me know what you’re obsessing over lately, either.
in the willow and the bloom,
“You must not ever stop being whimsical. And you must not, ever, give anyone else the responsibility for your life.”
— Mary Oliver, Wild Geese
okay, i lied — you can always, always, always find me pinning something:
current favorites
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inspo reading
favorite and/or current reads from poetry to flower farming to holistic health education.
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clothing
my go-to hat for every day, the boots i would wear to my funeral, and my dream wardrobe inspo.
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tried + true skincare
COMING SOON: the simple, nontoxic routine i’ve done for 3+ years that transformed my skin.
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all things home
COMING SOON: simple + specific items that make every home, apartment, or small space just feel like... home.
just a little something, something about twtb + me
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here you'll find all the things i'm learning about holistic health and therapy. forest bathing, full moon swims, EMDR, movement, breathwork, equine therapy, and the like. don’t bring it up unless you want to talk about it for * at least * an hour .. or just read the blog ;)
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my style can best be described in one word: bipolar. 70s meets western with a mix of cottage core. aka dark red lipstick, wooden clogs, and a longed-sleeve floral dress or my favorite, dirty blundstone boots, jeans, and an oversized denim jacket. both feel exactly like me, and that's what matters most.
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i’m a big believer in following your gut. It almost feels like a superpower. (enneagram 8, here! but also, hello female instincts.) i’m learning that the more you trust and care for your body, the easier it is to follow this God-given instinct.
looking to purchase a custom poetry and prose piece?
pinterest, poetry, and prose on IG: @thewillowandthebloom, follow #thewillowandthebloom for all poetry pieces.
